By Chris Stokel-Walker. This is because the firm allows advertisers to target people on the basis of their interests, including sexual ones. Some two-thirds of Facebook users in the countries and states the team looked at were tagged with at least one such preference, accounting for a fifth of the overall population.
A ban on a Cathay Pacific advert showing two men hand in hand at the airport and in MTR stations has been reversed following a public outcry. The rail operator and Airport Authority both decided to give the green light to the ad yesterday. Featuring two men holding hands and walking on the beach, the poster comes with the slogan "Move Beyond Labels.
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Advertisements by Coca-Cola relating to a popular music festival in Hungary that promote gay acceptance have prompted a boycott call from a senior member of the conservative ruling party. After two years of military service he studied law in Budapest, and then political science at Pembroke College, Oxford. For many liberals, and increasingly for some of his supposed allies in the EPP, he signifies all that is rotten, corrupt and downright scary in contemporary politics on the continent.
For a long time, companies hesitated to feature LGBTQ couples in their advertising as they feared upsetting a large segment of consumers. These advertisements feature LGBTQ-related images that can be understood differently by distinct consumer segments. Brands like SubaruVolkswagen and Lucky Strike have all used this type of advertising.
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Marriott's "Be You, With Us" marketing campaign targets gay travelers. JC Penney — whose June catalog featured a pair of gay dads — is not alone in aiming for the gay market. And American Airlines recently introduced bus shelter ads in New York targeted to gay passengers, reportedly the first time a Fortune company has used outdoor advertising to address the gay audience.
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Three couples are shown enjoying a soda, smiling and seemingly in love. One picture shows a man, a woman and a Coke; another two women and a Coke; and a third shows two men and a Coke. The battle over the billboards is just a small skirmish in what is emerging as a broader campaign across the region against gay rights.